How Square Yards Is Turning AI & Data Intelligence Into A Growth Engine

Slack, AWS, Google Ads, Expedia — the world’s most widely used enterprise tools weren’t originally built for scale. Each began as an in-house fix for operational bottlenecks before breaking out to transform millions of businesses.

That same story is unfolding in India. At Gurugram-based Square Yards, years of building proprietary tech to streamline its own real estate & fintech business have now culminated in two B2B products —SuperAgent Pro, a vernacular voice AI platform, and Data Intelligence Solutions, a comprehensive property data and risk intelligence suite.

The success of the two solutions prompted cofounders Tanuj Shori and Kanika Gupta Shori to explore their use case beyond their Gurugram headquarters. Both platforms, tested at scale within Square Yards’ operations, are now being deployed across industries to tackle one of India’s toughest challenges —managing millions of business conversations in various languages and bringing order to a fragmented, unreliable property data landscape.

“SuperAgent Pro and Data Intelligence Solutions are solving two key problems for us – managing millions of business conversations in various languages and bringing order to a fragmented, unreliable property data landscape. These platforms not only transformed our own operations by driving efficiency, accuracy, and scale, but also revealed a much larger opportunity for us,” Shori said.

The core of the company’s B2B strategy lies in the simple idea of selling the very solutions that fuelled growth for Square Yards. For the past four years, the company has relied heavily on its in-house tech platforms, and the results are visible. Its revenue jumped 40% on-year to INR 1,417 Cr in FY25, sustaining an average growth rate of over 55% in this period.

The proptech startup is now taking the solutions to a wider market. The two industry-agnostic platforms – one to support the customers with an advanced Voice AI platform that revolutionizes customer communication and the other a comprehensive real estate data platform that transforms how financial institutions approach property lending and risk assessment – are now available as B2B solutions.

Banks can, for instance, use Data Intelligence Solutions to speed up lending decisions through Real-time property valuation & automated ownership verification while wealth management firms can draw on the same platform to comprehensively check their customer’s property portfolio. SuperAgent Pro, on the other hand, helps businesses to scale their customer engagement efficiently by delivering human-like conversations, automated lead qualification, compliance monitoring, and performance insights.

Automating Pre Sales At Scale

Real estate deals come with long decision cycles, multiple stakeholders, emotional involvements, and a uniqueness – no two transactions are ever the same. That makes presales, usually the first touchpoint, absolutely critical. It has to be efficient, available in local languages, and accessible round-the-clock.

But, on-ground delivery is a tough task. Customer expectations as well as employee costs are rising, and managing them all can blunt efficiency and shrink margins.

When Square Yards was building its real estate business, it faced the same problem but, instead of outsourcing, it built its own fix. SuperAgent Pro is designed as an automated calling system, powered by an advanced conversation intelligence engine.

It can make human-like calls 24/7 to handle tasks such as lead qualification and customer engagement using an intelligence layer. This layer transcribes, summarises, and even performs sentiment analysis on every call so that the model can understand the conversations and extract insights on agent performance, customer feedback, and compliance.

For Square Yards, SuperAgent Pro has been able to automate lead qualification, first support touchpoint and user engagement without multiplying costs.

The company believes that SuperAgent Pro could be a perfect choice for the broader Indian market as it is designed for 12 Indian languages and trained on Square Yards’ extensive data, which allows it to handle real-time, multilingual conversations across languages with seamless context switching. What makes it powerful is the self-improving loop with which it analyses every call, learns from the intelligence gathered, and gets better with each interaction.

With its self-learning mechanism, SuperAgent Pro has evolved into a plug-and-play tool for businesses across sectors. Whether it’s real estate or banking or insurance or home finance, the platform adapts easily to different needs.

It can handle systematic customer follow-ups, send automated reminders for payment collections, add customers, qualify leads, assist negotiations, explain policies, provide initial claim assessments, promote investment products, and much more.

As of now, Square Yards charges customers based on their usage either per minute or per call or through enterprise licences. But SuperAgent Pro is only the first of the two products the proptech startup has rolled out.

Industry Expertise To Data Moat

Square Yards built SuperAgent Pro as an ever-evolving tool, but its foundation lies in its strategic and contextual data trove, making it much more effective. This explains how crucial data is.

But, instead of guarding its data as a secret ingredient (as most companies do), Square Yards chose to turn it into Data Intelligence Solutions, a platform that allows external financial institutions to access India’s most comprehensive real estate data intelligence suite. The platform is specifically designed to serve India’s complex real estate finance landscape and proven through years of internal deployment across its $7.5 Bn transaction ecosystem.

Here is what it does:

Automated e-Valuations: It carries out AI-driven instant property valuations, market comparables, expected rental yields and government benchmarking.

Property Assets Search: Offers complete portfolio discovery, transaction history, improved underwriting and even identifies upselling opportunities.

Automated Title Search: The platform carries out automated ownership verification and due diligence by establishing a clear title chain, checks mortgage records and comprehensive property history spanning 13 years and helps in quick loan clearance.

Square Yards’ edge stems directly from its Data Moat, a core advantage fed by two distinct, reinforcing sources: a massive volume of proprietary data and deep integrations with government systems.

Data Intelligence Solutions helps banks quickly check key metrics before approving a home loan. They can estimate the market value of a property, compare prices per square foot in the same area, review recent sale prices of similar properties, and even factor in the potential rental income. It also matches the value against government benchmarks and adds location-based premiums to give a complete picture of a property’s worth.

Lenders can use it to discover a borrower’s overall property holdings. Using a PAN-based search, it can pull up all registered properties across states linked to an individual, along with their transaction histories, calculate the total portfolio value and make the credit assessment more reliable.

The Square Yards platform also helps tackle a major risk in property lending — ownership disputes. It is equipped to verify a property’s ownership chain for the past 10 years, check sub-registrar records, confirm if the correct stamp duty was paid, and highlight red flags. So, if there’s an unrecorded transfer or a missing document in the chain, the system will catch it before the loan is approved.

The platform also tracks the progress of real estate projects. Using RERA data, it checks construction status in real time, monitors quarterly sales, and provides tower-level inventory details such as how many units are sold and how many remain unsold. If a developer fails to meet delivery timelines, the system flags it soon, helping banks and investors reduce their exposure to risky projects.

Data Intelligence Solutions is offered through flexible pricing options, including per-query API usage, subscription plans, and enterprise licences.

Can The AI Solution Go Global?

Square Yards banks on two aspects as it aims to take its AI solutions global. First, it is the massive data pool that the company has built, and second, the experience of running a real estate business for almost a decade-and-a-half.

What about the possibility of a competitor replicating the technology? “It is not simply a matter of building a similar technology. A competitor would first need to build a real estate business of comparable scale to generate the same volume of proprietary data, a process that takes years and massive investment,” asserted Shori.

The company identifies fundamental challenges in fragmented sources of property data, the need for accurate risk assessment, and the difficulty of engaging with diverse, multilingual customer bases. These issues are common across developing nations, and Square Yards has designed its solutions to address them more efficiently on a global scale.

Global expansion of these platforms is positioned as central to the proptech startup’s strategy. With a presence in more than 100 cities across nine countries, the company believes that its battle-tested platforms can be successfully deployed in overseas markets facing similar property and risk challenges.

As AI increasingly turns into a growth enabler for businesses, applications like SuperAgent Pro and Data Intelligence Solutions are not just gathering relevance but are becoming essential across industries. What Square Yards has built with its data moat could extend far beyond real estate. The true test will lie in its ability to draw the same attention and scale as the company’s other leading verticals. For now, India’s native AI solutions are gearing up to take a shot at the global stage.

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