Ibiza Final Boss 'signs five-figure deal with brand' after getting management

Social media star Jack Kay, who is better known as the Ibiza Final Boss, is said to have signed a five-figure deal with a high-profile brand in the UK this week. He's reportedly agreed to collaborate with fashion retailer boohooMAN.

Jack, 26, rose to fame just weeks ago when footage of him dancing in Ibiza went viral on social media, with him attracting attention over his distinctive appearance, which includes a bowl haircut. He's since signed to a management agency.

It's now been reported that Jack has signed a deal with fashion retailer boohooMAN. The brand have previously collaborated with celebrities like footballer Kyle Walker, Love Island's Toby Aromolaran and singer Burna Boy.

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According to the Daily Mail, Jack has now signed a five-figure deal with boohooMAN. Sources told the outlet that he was at the brand's headquarters in Manchester this morning to sign the contract for the collaboration.

Jack was spotted in the city earlier, with him seen wearing a black t-shirt, black shorts and white trainers. One photo published by the Daily Mail shows him posing with a boohooMAN t-shirt that had 'IBIZA FINAL BOSS' on the back.

The news comes after it was announced that Jack had signed with Neon Management. Other clients of the management agency include TOWIE's Joey Essex, Gogglebox's Stephen Webb and Love Island stars like Ronnie Vint.

A source previously teased to the Sun that Jack would take advantage of opportunities after signing with Neon Management. They told the outlet that the agency has been "inundated" with requests related to him already.

The source said: "Signing up with the agency was a no-brainer given their past success and they've been inundated with requests for him already. It all really blew up in a matter of hours so from TV shows to podcasts - the sky's the limit."

There's been speculation over potential opportunities for his career since his rise to fame on social media. Jack has already released music, with a track titled Ibiza Final Boss, a collaboration with Carnao Beats, released last week.

Since the footage of him went viral, Jack has been referenced by several brands in content. Greggs, for example, shared a photo of gingerbread that resembled his appearance, writing in their post on X: "Gingerbread Man final boss."

Jack once said that it had been "a lot" for him to take in after going viral whilst on the island of Ibiza recently. As previously reported, in the same post on social media, he assured fans that he's "just a normal person" from Newcastle.

He wrote: "Appreciate all the love and messages off everyone. I will get back to everyone quick as I can it's just a lot for me to take in at the moment. I am just a normal person from Newcastle it's crazy stay locked in got some big news coming."

Addressing the reports of a deal with boohooMAN, a spokesperson for Neon Management told the Mirror tonight: "We would never discuss our clients earnings but I can confirm that we have secured a lucrative brand deal for Jack with Boohooman, something he is both excited and proud to be involved with. There are lots of exciting things coming up for the Ibiza Final Boss!"

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