ITV bosses 'scrap major part of Good Morning Britain' as furious staff react to fresh cuts

Good Morning Britain is set to close its U.S. bureau entirely for the first time in its 11-year history, as part of ITV’s widespread cuts to its daytime programming. The move will leave the flagship breakfast show without a dedicated American reporting presence, a major shift in how international news is covered on the programme.

The bureau, currently led by correspondent Noel Phillips out of New York, has served as GMB’s base for U.S. stories. However, with the restructure, reports from across the Atlantic will likely be sourced from ITV’s main news division, ITN, rather than a team embedded stateside.

The decision has sparked backlash internally as a source close to the production criticised the closure, saying: “They have completely axed their American operation, with the intensity of the news cycle in the US as it is, especially now, with a president who is making headlines daily. How does that make any sense?”

Calling the move “a brazen pivot away from journalism,” the insider added: “These cuts are a disaster in the making. The way they have gone about all of this is messy and it is devastating for us all. Why are they trying to reinvent the ‘news’ instead of finding better ways to reach audiences? It is a shame they are being so shortsighted and are losing genuine, good quality people.”

An ITV spokesperson commented on the situation, telling The Sun: “ITV is currently in consultation over proposed changes and no final decisions have been made on redundancies. ITV News has a significant presence across North America and its award-winning bureau will continue to provide GMB viewers with trusted international news.”

The elimination of the U.S. team forms part of a wider cost-cutting operation across ITV’s daytime slate, aimed at saving up to £50 million. Around 220 jobs are expected to be cut across Good Morning Britain, This Morning, Loose Women, and Lorraine.

As part of the shake-up, Lorraine will be reduced to a 30-minute slot and both Lorraine and Loose Women will now only air for 30 weeks a year.

Meanwhile, Good Morning Britain is being extended by an additional 30 minutes each morning, a move ITV hopes will streamline production and reallocate resources more efficiently.

While ITV maintains that its award-winning international news coverage will continue, critics worry that closing the U.S. bureau marks a troubling step away from in-depth journalism in favour of cost-saving, potentially weakening the network’s ability to cover one of the world’s most influential and fast-moving news spaces.

The Mirror has approached a spokesperson for Good Morning Britain for comment on this story.

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