Samsung TV Plus , the free ad-supported streaming television (FAST) platform, has expanded its content lineup with the addition of four popular channels from the B4U Network : B4U Movies, B4U Music, B4U Kadak, and B4U Bhojpuri. With this partnership, Samsung TV Plus now offers over 125 FAST channels.
“Our mission is to deliver unmatched access and exceptional value,” said Kunal Mehta, Head of Partnerships at Samsung TV Plus India. “By introducing new FAST channels from B4U, we’re enhancing access to the latest in entertainment while supporting advertisers with a premium, scalable platform.”
The B4U Network, which reaches audiences in over 100 countries, is known for its extensive library of Hindi cinema, regional content, and music programming. The collaboration taps into India’s growing Connected TV (CTV) market, where viewers are increasingly turning to smart TVs and streaming platforms for curated content.
“CTV is transforming how India consumes entertainment,” said Johnson Jain, Chief Revenue Officer at B4U. “Our partnership with Samsung TV Plus allows us to reach broader audiences with top-tier movies and music, delivered seamlessly on a premium platform.”
The new channels are available immediately on Samsung Smart TVs and compatible Galaxy devices, offering viewers a richer, more localized streaming experience—completely free of charge.
“Our mission is to deliver unmatched access and exceptional value,” said Kunal Mehta, Head of Partnerships at Samsung TV Plus India. “By introducing new FAST channels from B4U, we’re enhancing access to the latest in entertainment while supporting advertisers with a premium, scalable platform.”
The B4U Network, which reaches audiences in over 100 countries, is known for its extensive library of Hindi cinema, regional content, and music programming. The collaboration taps into India’s growing Connected TV (CTV) market, where viewers are increasingly turning to smart TVs and streaming platforms for curated content.
“CTV is transforming how India consumes entertainment,” said Johnson Jain, Chief Revenue Officer at B4U. “Our partnership with Samsung TV Plus allows us to reach broader audiences with top-tier movies and music, delivered seamlessly on a premium platform.”
The new channels are available immediately on Samsung Smart TVs and compatible Galaxy devices, offering viewers a richer, more localized streaming experience—completely free of charge.
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